Case Study: PikPok achieves a pre-launch awareness boost for Rival Stars: Horse Racing with Dead Good PR

PikPok drives 250k week-one views with Dead Good PR

Dead Good PR was approached by PikPok with the challenge of renewing excitement for the horse racing simulation game Rival Stars: Horse Racing ahead of its long-awaited launch on PlayStation, Xbox, and Switch consoles. The goal was to generate fresh awareness and engagement for the game, which had previously launched on PC and VR.

To meet this challenge, Dead Good PR designed and executed a unique hobby horse preview event in partnership with the UK Hobby Horse Association. The event allowed media and creators to experience a hobby horse competition before playing the game. The vendor's efforts resulted in over 40 pieces of event content from creators and media outlets, which amassed 250,000 total views in the first week, successfully boosting awareness for the console launch.

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