Case Study: Nacon achieves record-breaking launch success with Dead Good PR

Nacon drives 3.7m VOD views with Dead Good PR

The customer, Nacon, aimed to increase its profile within the North American market for the launch of its game, RoboCop: Rogue City. The challenge was to build awareness and generate significant media and influencer interest for this "Double-A" title. To meet this challenge, Nacon engaged the vendor, Dead Good PR, for a public relations and media outreach campaign.

Dead Good PR implemented a strategic campaign that included a hands-on media event in San Francisco and a creative stunt featuring a RoboCop cosplayer in London. This approach generated widespread coverage from major outlets and influencers. The vendor's efforts helped make RoboCop: Rogue City Nacon's biggest-ever launch, securing over 100 Metacritic reviews, 3.7 million VOD views, and half a million hours of Twitch watch time in the first month.

Nacon