Case Study: NACON builds Hell is Us buzz and wishlists with Dead Good PR

Nacon drives 1.4m YouTube demo views with Dead Good PR

Dead Good PR was engaged by the publisher NACON to provide strategic public relations support for the video game Hell is Us. The challenge was to successfully re-introduce the game to the market after a long period of silence and generate significant buzz ahead of its public demo and launch.

The solution involved a two-phased campaign of exclusive, behind-closed-doors preview events for top-tier media and influencers at gamescom 2024 and other key industry gatherings. Dead Good PR's strategy culminated in coordinated waves of coverage that dropped around major gaming showcases. This approach achieved impressive results, including over 70 media preview articles, 1.4 million YouTube demo views, and 56,000 hours watched on Twitch, effectively positioning the game as a major contender.

Nacon