Case Study: Koch Media achieves global launch buzz with Dead Good PR's zombie wedding stunt

Koch Media wins 2 awards for Dead Island: Riptide launch stunt with Dead Good PR

Koch Media, the publisher of Dead Island: Riptide, faced the challenge of creating a launch event that would appeal to both mainstream and traditional games media. To achieve this, they enlisted Dead Good PR for a public relations strategy that required the production of high-quality, compelling broadcast assets to capture the event's unique story.

Dead Good PR executed a zombie-themed wedding event, managing media outreach and producing professional video and photography. The solution generated significant global mainstream coverage across broadcast, print, and online channels. The campaign was highly successful, earning Dead Island: Riptide Zombie Wedding two awards at Game Connection 2013.

Koch Media