Case Study: Frontier makes a splash launching Planet Coaster 2 with Dead Good PR

Frontier launches Planet Coaster 2 with Dead Good PR, driving 215 articles and 23 features

Frontier enlisted Dead Good PR to launch the highly anticipated sequel, Planet Coaster 2, and generate significant pre-launch buzz and media excitement. The challenge was to orchestrate a comprehensive communication strategy for the blockbuster game's reveal and build unstoppable momentum ahead of its release.

Dead Good PR implemented a multi-faceted solution that included an exclusive media first-look, a digital hands-on event, and a unique theme park takeover event at Thorpe Park. The vendor managed influencer activations and a paid creator campaign, which culminated in an impressive 215 announcement articles and over 23 million in reach across social platforms. The campaign successfully drove widespread engagement and positive coverage for Frontier's launch.

Frontier