Case Study: BAFTA Games Awards boosts global reach and livestream engagement with Dead Good PR

BAFTA Games Awards drives 170k+ livestream views with Dead Good PR

The Bafta Games Awards faced the challenge of increasing global PR outreach and social media engagement for its annual awards, while also attracting new and diverse audiences. They enlisted the services of Dead Good PR for event management, consultancy, and public relations strategy to help meet these goals.

Dead Good PR implemented a multi-faceted campaign, which included managing the first-ever nomination livestream. This solution generated significant measurable impact, including over 660 media hits globally and more than 170,000 views for the livestream. The success of the livestream led BAFTA to repeat the activity the following year.

Bafta Games Awards (bafta)