Case Study: Youth Fed engages vulnerable young people with De Winter's youth marketing strategy

Youth Fed boosts impressions by 67% with De Winter

The customer, Youth Fed, faced the challenge of engaging a critical niche audience: young people in the UK not in education, employment, or training. The isolation of this group significantly impacted their mental health, and Youth Fed needed to effectively reach them to signpost support and training opportunities. They partnered with the vendor, De Winter, for a digital youth marketing strategy.

De Winter developed a targeted strategy by first identifying the audience's online behaviors through focus groups with Youth Fed's youth leaders. They crafted a campaign with a specific tone, language, and visuals to avoid further isolation and instead foster engagement. The solution included a strong social media communications plan. This approach yielded significant results for Youth Fed, including a 67% increase in impressions, a 166% increase in traffic referral, and 73% audience growth.

Youth Fed