Case Study: Warrington achieves greenest town in the UK recognition with deWinter's Growing Up Green campaign

Warrington wins greenest town in the UK with De Winter’s 2-month campaign

The customer, Golden Square Shopping Centre in Warrington, sought to bring its community together and build a more sustainable future. To meet this challenge, they engaged the vendor, De Winter, for an integrated community relations marketing campaign.

De Winter implemented a two-month campaign called Growing Up Green, which included an online pledge drive, eco-themed events, influencer outreach, and PR. The solution successfully generated over £400,000 in PR coverage, reached an audience of 2 million, and signed up 2,000 households to its pledge. This effort resulted in an estimated 65,000 tonnes of carbon emissions saved and led to Warrington being named the greenest town in the UK, with the campaign also winning a national sustainability award.

Warrington