Case Study: RASASC achieves £75,000 fundraising goal with De Winter's StepUp campaign

Rape and Sexual Abuse Support Centre raises £75,000 with De Winter

The Rape and Sexual Abuse Support Centre (RASASC) needed to raise £75,000 to fund two vital children's support roles. They approached the agency deWinter for pro bono assistance with a community relations marketing campaign to achieve this goal.

deWinter implemented a comprehensive B2B fundraising strategy named #StepUp. This involved creating a sub-brand, a content calendar, and producing assets for LinkedIn and email marketing. The results were significant, with the campaign reaching 2,000 businesses at launch and achieving a 6700% increase in organic reach, successfully working towards the £75,000 goal.

Rape and Sexual Abuse Support Centre (rasasc)