Case Study: ConvaTec reduces pressure ulcer healing time with De Winter's integrated healthcare marketing campaign

ConvaTec reaches 350,000 nurses and boosts impressions 85% with De Winter

The customer, ConvaTec, a global leader in advanced woundcare, faced the challenge of highlighting how early intervention can significantly reduce pressure ulcer healing times, a major issue costing the NHS over £1.4 million daily. They commissioned the vendor, deWinter, to create an integrated marketing campaign to address this.

deWinter implemented a solution that included a direct marketing campaign, social media, Facebook quizzes, animations, educational videos, and hospital ward packs. This #TimeisPressure campaign reached over 350,000 nurses, secured 500 meetings, and achieved an 85% increase in impressions. The campaign won two awards, including UK Healthcare Campaign of the Year, and was praised by ConvaTec as their biggest success for supporting sales staff and engaging target audiences.

ConvaTec