Case Study: Rhode Island Department of Education boosts AmeriCorps awareness and recruitment with DDL Advertising

Rhode Island Department of Education drives 1.5M impressions with DDL Advertising

The Rhode Island Department of Education (RIDE) partnered with DDL Advertising to address the challenge of raising awareness and driving recruitment for its RIDE AmeriCorps initiative. The goal was to strengthen local communities by increasing volunteer service memberships across the state.

DDL Advertising implemented a digital-first strategy utilizing targeted digital advertising, social media activation, and multi-lingual video storytelling. The campaign successfully generated over 1.5 million impressions, achieved high click-through rates, and drove 70 completed responses, effectively boosting program participation and visibility for the Rhode Island Department of Education.

Rhode Island Department of Education