Case Study: Rhode Island Department of Education reduces chronic absenteeism with DDL Advertising’s Attendance Matters RI campaign

Rhode Island Department of Education cuts chronic absenteeism to 24.7% with DDL Advertising

The Rhode Island Department of Education (RIDE) partnered with DDL Advertising to address a significant rise in chronic student absenteeism following the pandemic. Their challenge was to re-engage students, families, and educators statewide to improve student outcomes through better attendance.

DDL Advertising implemented a comprehensive community-driven campaign for RIDE, which included social media activation, video PSAs, multi-lingual creative assets, and strategic community partnerships. The solution provided schools with toolkits and distributed print and digital collateral across the state. As a result, DDL Advertising helped RIDE achieve a statewide reduction in chronic absenteeism from 28.9% to 24.7%. This resulted in 244,375 fewer absences, 1.34 million additional learning hours, and improved attendance in 89% of districts.

Rhode Island Department of Education