Case Study: Rhode Island College boosts scholarship-driven enrollment with DDL Advertising

Rhode Island College boosts applications 15.6% with DDL Advertising

DDL Advertising partnered with Rhode Island College to promote its new HOPE Scholarship, a program designed to remove financial barriers and improve college accessibility for Rhode Island residents. The challenge was to raise awareness of this tuition-free initiative for eligible juniors and seniors and to drive both enrollment and retention for the college.

The solution implemented by DDL Advertising included a multi-channel campaign utilizing digital advertising, content marketing, targeted email campaigns, and community outreach. This effort resulted in a 15.6% overall increase in applications, with a nearly 47% surge from in-state, Hope-eligible students. The program directly benefited 243 students, who saved a total of $2.15 million in tuition and fees during the academic year.

Rhode Island College