Case Study: CharterCARE Health of Rhode Island builds brand awareness with DDL Advertising

CharterCARE Health of Rhode Island boosts brand awareness with DDL Advertising through strong CTV completion rates

DDL Advertising partnered with CharterCARE Health of Rhode Island to support the launch of its new brand identity. The challenge was to transition from its former name, reinforce the new brand, and establish a cohesive digital presence to drive awareness and engagement.

The solution involved developing a dedicated microsite and executing an integrated media strategy spanning connected TV, streaming audio, programmatic display, online video, search, and paid social. DDL Advertising successfully established strong brand awareness, with high-impact video placements generating strong completion rates. Performance campaigns drove sustained engagement and efficient traffic to the new site, supporting early audience education and setting the foundation for long-term brand growth.

CharterCARE Health of Rhode Island