Case Study: Augustus Martin achieves a highly intuitive store marketing platform with DCSL Software Ltd

Store Marketing Transformation for FMCG and High Street Retail

Augustus Martin, a UK marketing services business, wanted to improve how its retail and brand customers delivered campaign activity, while also driving major cost and operational savings. To do that, it needed to rebuild its YourStore technology platform from the ground up, but do so quickly and with a strong user experience. Augustus Martin chose DCSL Software Ltd after reviewing the market and looking for a partner with a professional, robust approach.

DCSL Software Ltd used an Agile delivery model and built the platform with modern Microsoft web technologies, including ASP.NET Core and SQL Server, scaling the team up to 12 developers when needed. The result was iteration one of YourStore, which exceeded expectations and was described as highly intuitive on desktop and mobile. Augustus Martin is now rolling the solution out to one of the UK’s largest retailers, and the initial release has created a strong foundation for future development.

Augustus Martin

Ashley Welch

Group IT Director