Case Study: Varsity Spirit achieves increased sales and customer engagement with DCatalog's personalized online catalog

Varsity Spirit - Customer Case Study

Varsity Spirit, the long‑standing leader in cheerleading camps, competitions and apparel, needed a way for customers to see uniforms in their school colors and for Varsity to identify who was viewing their catalog (coach, parent or athlete). They engaged DCatalog to deliver a personalized, interactive online version of their print catalog because existing web listings couldn’t easily recolor products or capture viewer type, and sales reps were relying on manual recolors and samples.

DCatalog recreated the print catalog as an interactive, personalized platform that lets users select their school to view items in custom colors, self‑identify as coach/parent/athlete, and explore product textures and details—launched in three months. The DCatalog solution boosted engagement and conversions, increased sales team productivity, and expanded customer data and traffic: more than 3 million page views, over 6,000 hours spent browsing, and 30,000+ hearts/wishlists, along with measurable improvements in reach, satisfaction and marketing insight.

Varsity Spirit

Brian Carroll

Executive Vice President