Case Study: General Cable achieves sub-24-hour catalog turnaround and HTML5 publishing with DCatalog

General Cable - Customer Case Study

General Cable, a Fortune 500 leader in aluminum, copper and fiber optic wire and cable products, needed a modern digital publishing partner to improve customer service and take control of their catalog experience. General Cable sought a vendor that owned the solution, provided direct support and roadmap input, and could deliver advanced features for faster, more flexible catalog publishing — requirements that led them to DCatalog’s immersive catalog publishing platform and simple mobile app solution.

DCatalog implemented a backend-compatible platform with front-end editorial tools, HTML5-based publication and native app/offline capabilities, enabling General Cable to replace Flash and modernize distribution. The results included measurable cost reductions from a simplified pricing/production model, dramatically faster turnaround (complex catalogs updated in under 24 hours), improved performance and device compatibility from the HTML5 transition, and the ability to publish configurable native catalog apps for offline customer access.

General Cable