Case Study: Cubro achieves faster, evergreen catalog automation with DCatalog

Cubro cuts catalog production from 8 months with DCatalog

Cubro, a leading provider of healthcare equipment in New Zealand and Australia, faced a slow and outdated catalog production process. Their manual workflow in Adobe InDesign took approximately eight months, resulting in obsolete information. They needed a new solution to automate creation, centralize product data, and provide both print and digital outputs to speed up time to market.

DCatalog implemented its catalog automation platform to convert Cubro's raw product data into branded templates. This solution enabled on-demand catalog regeneration, ensuring information was always current. The results eliminated manual updates, drastically reduced turnaround time, and provided an interactive digital catalog with analytics. DCatalog's platform streamlined the entire process, offering an evergreen resource for both internal sales teams and external customers.

CUBRO