DC Interactive Group
27 Case Studies
A DC Interactive Group Case Study
Sherman Health approached DC Interactive Group with the challenge of increasing signups for their Healthy Heart CT scans during Heart Month. Their primary goal was to exceed the number of signups from the previous February, which first required educating the public on the benefits of this specific scan.
DC Interactive Group developed a multi-faceted campaign that included a daily blog series, targeted Google ads, and an original social media strategy focused on heart health tips. The efforts by DC Interactive Group successfully nearly tripled online signups for the scans and more than doubled the number of completed screenings, far surpassing the client's goal.