Case Study: Seigle’s Cabinet Center boosts Facebook likes and cabinet awareness with DC Interactive Group's Ugly Kitchen Photo Contest

Seigle's Cabinet Center grows Facebook likes from 211 to 2,234 with DC Interactive Group

Seigle's Cabinet Center, a large cabinet distributor in Chicagoland, faced the challenge of low brand awareness and a very small social media following, with only 211 Facebook page likes. Their goals were to increase page likes, boost general awareness, and connect with future customers. They partnered with vendor DC Interactive Group to address this.

DC Interactive Group designed and executed a Facebook-based "Ugly Kitchen Photo Contest," which was like-gated to require a page like for entry and voting. The solution successfully generated 32 hot leads and dramatically increased social engagement. The vendor's campaign resulted in page likes exploding by nearly 1000%, growing from 211 to a final total of 2,234 likes, effectively meeting all of the customer's primary and secondary goals.

Seigle's Cabinet Center