Case Study: Memorial Medical Center boosts ER awareness with DC Interactive Group’s patient testimonial campaign

Memorial Medical Center collects 40+ patient stories with DC Interactive Group

Memorial Medical Center, an acute-care hospital in Springfield, Illinois, had the #1 ranked emergency room in its area but had not promoted this achievement due to its humble culture. The challenge for DC Interactive Group was to find a way to celebrate this distinction and increase community awareness in a manner that felt authentic to the hospital's values.

DC Interactive Group developed a patient testimonial campaign centered on a website, memorialerstories.com, where past patients could submit their positive experiences. The solution used web and print marketing, including bus wraps, billboards, and online banner ads, to promote the story submission drive. The campaign was a success, generating over 40 personal stories from grateful patients and family members, effectively sharing the message of Memorial's high-quality, patient-centered care through compelling real-world testimonials.

Memorial Medical Center