Case Study: Highland Woods boosts visibility and leads with DC Interactive Group remarketing

Highland Woods brings thousands back to its website with DC Interactive Group

The customer, Highland Woods, a master planned community by Crown Community Development, faced the challenge of website visitors browsing information on immediate delivery homes but not taking the desired next steps, such as signing up for a list or making an appointment. To re-engage this audience, they worked with vendor DC Interactive Group to implement a remarketing campaign.

DC Interactive Group implemented a remarketing solution that served targeted ads to previous visitors of the Highland Woods website as they browsed other sites online. This strategy kept the community top-of-mind for potential homebuyers. The vendor reported that the campaign successfully increased visibility and engagement, bringing thousands of users back to the website and contributing to increased leads and sales.

Highland Woods