Case Study: Secret Escapes modernizes web analytics and empowers analysts with dbt Cloud from dbt Labs

Secret Escapes modernizes its web analytics capabilities with dbt Cloud

Secret Escapes, a UK-based luxury travel company, needed a better way to manage growing data demands without overloading its Data Platform team. As the business expanded, analysts needed more autonomy to create and adapt data products, especially for web analytics and marketing reporting, but the existing process was slow and centralized. To address this, Secret Escapes adopted dbt Cloud from dbt Labs.

With dbt Labs’ dbt Cloud, Secret Escapes enabled analysts to model and govern data safely, creating new production datasets, unifying reporting across subsidiaries, and improving marketing ROI and A/B testing workflows. The impact was significant: 14 analysts were developing in dbt Cloud, 5 analyst-powered production datasets were created, and a cross-team project that had been projected to take 3 months was reduced to just 3 weeks.

Secret Escapes

Robin Patel

Head of Data & Analytics Engineering