Case Study: Red Ventures accelerates data processing and scales client support with dbt Labs

Red Ventures reaches the right customers with data and AI

Red Ventures, specifically its Red Digital division, faced a bottleneck in its data operations. The company needed to process data from each client's separate cloud environment to power AI-driven marketing campaigns, a task that was tediously handled with custom scripts. This inefficient process was time-consuming and hindered their ability to scale and tailor client services effectively.

By implementing dbt alongside Databricks and Fivetran, dbt Labs provided a solution that automated and simplified ETL workloads. The use of dbt allowed for clear, reusable data transformations defined in SQL, democratizing data access across teams. This modern data stack helped Red Ventures save 100 hours on a typical data integration, cut data processing time by 80%, and support 30% more clients without increasing IT headcount, all while delivering better results.

Red Ventures

Brandon Beidel

Director of Product Management