Case Study: Kentucky Equine Research grows international reach with DBS Interactive’s dynamic web solution

Kentucky Equine Research unifies 2 web projects with DBS Interactive

Kentucky Equine Research (KER) needed a versatile web solution to generate new business by engaging horse owners and feed manufacturers across multiple continents. Their challenge was to create a single website that could dynamically display location-specific content, products, and pricing, while also being easy to manage through a CMS and featuring a robust search function. They partnered with DBS Interactive for a strategy involving web development, design, and international optimization.

DBS Interactive developed a high-performance website for KER that dynamically alters its navigation and product inventory based on a visitor's detected location. The solution included a multilayered site search, dynamic schema markup for international SEO, personalized ads for partners, and a custom CMS dashboard for easy content management. This unified web strategy provided a technical foundation to drive KER's international growth.

Kentucky Equine Research (ker)