Case Study: Kao Collins disrupts the inkjet industry with DBS Interactive

Kao Collins launches SIGMA Ink across omnichannel marketing with DBS Interactive

The customer, Kao Collins, faced the challenge of launching their innovative SIGMA solvent ink and needed to clearly convey that it was a revolutionary product that solved the industry's major frustration with ink drying. They partnered with the vendor DBS Interactive for an integrated marketing and product launch service to create intense demand and awareness.

DBS Interactive implemented a multichannel solution that saturated the industry with messaging across earned media, SEO, offline print ads, social media, and paid campaigns. The strategy used bold visuals and consistent messaging to highlight the ink's benefits, updated website navigation for easier discovery, and employed targeted advertising. While specific metrics are not detailed in the provided text, the campaign successfully generated interest and positioned SIGMA ink to dominate the market.

Kao Collins