Case Study: Kao Collins grows qualified leads and organic traffic with DBS Interactive’s Ink Answers microsite

Kao Collins drives hundreds of monthly page views with DBS Interactive

The customer, Kao Collins, faced the challenge of helping print service providers navigate the endless complexities of matching industrial inkjet inks to specific materials. Their goal was to simplify this process to identify compatible inks, increase organic search traffic, and capture business insights. They partnered with vendor DBS Interactive for a microsite development project.

DBS Interactive designed and developed the user-friendly Ink Answers microsite, which included an intuitive search and filtering tool to manage the complexity of possible results. The solution implemented by DBS Interactive successfully attracted new users, with complex long-tail keywords driving thousands of impressions and hundreds of page views monthly. This resulted in significant traffic navigating to the Kao Collins site and converting into qualified leads.

Kao Collins