Case Study: Kao Collins boosts industrial printing brand awareness with DBS Interactive's X-Bar microsite

Kao Collins boosts organic traffic 1% in 6 months with DBS Interactive

Kao Collins, a provider of industrial inks, faced the challenge of launching and explaining its new X-BAR hardware to OEMs and print service providers. The company needed to position this complicated industrial inkjet printing technology as a unique brand and attract marketing qualified leads. To address this, they partnered with vendor DBS Interactive for microsite development.

DBS Interactive developed a bold, independent microsite for X-BAR that integrated technical details with business benefits through aggressive design, custom animation, and powerful messaging. The solution successfully increased brand awareness and generated leads. As a result, the website delivered a significant increase in organic traffic and a measurable increase in leads within six months of launch.

Kao Collins