Case Study: Kao Collins boosts industrial inkjet visibility with DBS Interactive’s Ink Tank microsite

Kao Collins boosts content views 1% with DBS Interactive

The industrial inkjet ink manufacturer Kao Collins faced the challenge of differentiating itself in a competitive market and establishing credibility through a content hub separate from its main website. They turned to vendor DBS Interactive to develop a microsite that would present complex industry information simply and outperform competitors in search results.

DBS Interactive developed The Ink Tank microsite, which featured an interactive tool called Ink Answers to simplify ink selection and a wealth of thought leadership content. This solution successfully positioned Kao Collins as an industry pioneer, resulting in a significant year-over-year increase in content views from organic search and a substantial month-over-month increase in organic impressions, while also generating valuable leads.

Kao Collins