Case Study: The Parable Group boosts local visibility and traffic with dbaPlatform

The Parable Group increases listing views 69.1% with DbaPlatform

The Parable Group, a digital marketing agency serving Christian retailers, sought to increase the online visibility and performance of its retail clients on Google. To address this challenge, they partnered with vendor dbaPlatform and implemented its Local Inventory service, which syncs in-store product inventory to Google Business Profiles.

By utilizing dbaPlatform's inventory sync software, the agency enabled product discovery for a test group of 12 retail locations. This solution led to significant measurable improvements, including a 69.1% increase in Business Listing views, a 13.4% rise in discovery impressions, and over a 25% increase in driving directions. dbaPlatform's service provided these retailers with a new source of organic traffic and enhanced their local SEO presence.

The Parable Group