Case Study: Pizza Chain boosts local search visibility with DbaPlatform

Pizza Chain - Customer Case Study

Pizza Chain, a fast-casual restaurant chain with more than 200 locations, needed a better way to keep its Google My Business profiles active and engaging. After seeing declines when posting slowed, the company looked for a scalable local SEO approach and turned to DbaPlatform for Google My Business automation services.

DbaPlatform helped Pizza Chain publish weekly Google posts across all locations, reducing the manual workload of managing 200 profiles. With regular posting, Pizza Chain saw strong gains year over year, including a 65% increase in discovery searches, 50% more website visits, 32% more map views, 21% more driving directions, and 16% more phone calls. When posting stopped, performance dropped sharply, showing how valuable the ongoing content strategy was.

Pizza Chain