Case Study: Pizza Chain boosts local search visibility and saves hours with DbaPlatform

Pizza Chain - Customer Case Study

Pizza Chain, a national fast-casual pizza restaurant chain with more than 200 locations, was spending 2–3 hours each week manually updating Google My Business posts and UTM tracking across all 208 locations. They wanted a faster, less error-prone way to manage local content while continuing to improve visibility and track performance.

Using dbaPlatform, Pizza Chain was able to publish posts and manage listings for all locations with a single click, cutting weekly management time down to just a few minutes. The vendor, dbaPlatform, helped drive strong measurable gains, including a 40% increase in map views, 58% more discovery impressions, 189% more direct searches, 145% more photo views, 49% more website visits, 5,546 additional phone calls, and over 8,000 more driving directions, plus an estimated $500 increase in revenue per location per week.

Pizza Chain