Case Study: Express Oil Change & Tire Engineers achieves 76% lift in driving directions with dbaPlatform

Express Oil Change & Tire Engineers boosts driving directions 76% with DbaPlatform

Express Oil Change & Tire Engineers, a five-location auto repair shop in Florida, faced the challenge of ensuring its various specialized departments were easily discoverable in high-intent online searches without reducing engagement on its main Google Business Profile. The shop partnered with DbaPlatform to implement a solution using nested Google Business Profiles for its individual departments.

DbaPlatform created and optimized nested profiles for departments including Brake Shop, Tire Shop, and Air Conditioning Repair. This solution resulted in a significant 76% average lift in driving directions across all locations. In the first full month alone, the new nested profiles generated an additional 478 driving direction requests, demonstrating a measurable increase in potential customer visits without impacting the main profile's performance.

Express Oil Change & Tire Engineers