Case Study: Dimmitt Cadillac of St. Petersburg achieves a 35% lift in driving directions with DbaPlatform

Dimmitt Cadillac of St. Petersburg gains 35% more driving directions with DbaPlatform

Dimmitt Cadillac of St. Petersburg, a full-service dealership, wanted to increase online visibility for its individual service departments like its tire center and oil change service for high-intent local searches. The challenge was to make these departments more discoverable without reducing engagement on the main dealership Google Business Profile. They partnered with vendor DbaPlatform to implement a solution using nested Google Business Profiles.

DbaPlatform created and optimized separate, nested profiles for each department and connected them to the main listing. This solution resulted in a significant and immediate lift, with a 68% increase in driving directions in the first full month. Over the following ten months, the new nested listings generated an additional 1,898 driving directions, contributing to a 35% average annual increase in foot traffic for the dealership.

Dimmitt Cadillac of St. Petersburg