Case Study: Credly achieves a 93% Salesforce match rate and 30% more weekly prospecting with D&B Rev.Up ABX

Smart Data Strategy Helps Target Ideal Customer Profile

Credly, a platform for issuing and sharing digital credentials, needed to target its ideal customer profile more precisely. Their sales CRM relied on manual, subjective data entry and had only a 30% match rate with external firmographic records, making it difficult to consistently segment industries and prioritize prospects.

Credly implemented D&B Optimizer for Salesforce and D&B Hoovers to enrich and automatically sync company-level data, raising the CRM match rate to 93% and increasing weekly account identification by roughly 25–30%, surpassing goals. The cleaner, standardized data delivered clearer ICPs, better industry segmentation, more efficient SDR outreach, and measurable time savings for the sales team.

Credly

Michael Botler

Manager of Sales Operation