Case Study: Sierra Wireless achieves 38X ROI and 113% pipeline lift with D&B Rev.Up ABX

Sierra Wireless saw exciting increases in ROI and conversions when they used Rev.Up ABX to scale and automate their account-based-marketing efforts

Sierra Wireless, a leader in device-to-cloud IoT solutions, needed to kick-start marketing-driven growth after early gains flattened. The team had run successful manual ABM campaigns but struggled to scale, was juggling disparate tools, and faced diminishing returns from product/segment campaigns; they also wanted more personalized buying experiences and improved lead/account scoring.

They implemented Dun & Bradstreet’s Rev.Up ABX (with an embedded CDP) to unify and cleanse data, layer in intent and tech signals, automate audience build/activation/measurement, and enable predictive account scoring in Salesforce. The results were dramatic: 38X ROI, a 43% lift in pipeline ROI, a 113% lift in pipeline, Google Ads CTR up from 12.6% to 60%, and 3X–6X lifts in conversion rates.

Sierra Wireless