Case Study: Informatica achieves scalable 1:1 personalization and 2.3x post-click conversions with D&B Rev.Up ABX

Informatica Transforms Their Marketing with Scalable 1:1 Experiences

Informatica, a data management leader, faced a changing B2B buying cycle and wanted to move beyond targeting only strategic and enterprise accounts. Their challenge was to accelerate a digitally led buyer’s journey for mid-market prospects that previously received little to no personalized engagement, and to gain better website analytics, revenue-cycle visibility, and enriched segmentation for multi-channel outreach.

They partnered with Lattice (a Dun & Bradstreet company) to score and enrich accounts, feed insights into their Data Lake and Marketo, and orchestrate personalized 1:1 experiences and intent-based LinkedIn campaigns. The effort drove a 2.3x increase in post-click conversion and a 2.6x reduction in cost-per-qualified lead, boosted pipeline and revenue from high-fit leads, improved data capture for ongoing personalization, and set the stage for broader use of Lattice Atlas for future campaigns.

Informatica

Steven Shapiro

Vice President Digital, Customer Journey