Case Study: Fortune 500 IT Services Company achieves 94% higher engagement, 5X pipeline growth and +25% upsell conversions with D&B Rev.Up ABX

How an Enterprise IT Company Accelerated Growth with ABM

A nearly $1 billion Fortune 500 IT services company that relied on inbound marketing wanted to evolve its approach to become more strategic and reach No. 1 in its space. The company needed better targeting and personalization to identify upsell and cross-sell opportunities, attract new accounts via digital channels, understand customer journeys, and measure the impact of an account-based marketing (ABM) program.

Partnering with Dun & Bradstreet, the company used affinity and intent data, AI-driven predictive modeling, and multichannel activations to build targeted segments, personalized web experiences and CTAs, and data-driven digital campaigns that empowered sales with actionable buyer insights. The program drove significant results: +25% higher conversions on upsell/cross-sell offers, +20% more customers signing up for trials, and a +94% increase in engagement with a 5x increase in pipeline through digital channels.