Case Study: CDW achieves 3x response rates and higher average order value with D&B Rev.Up ABX

CDW - Customer Case Study

Lattice, a Dun & Bradstreet company, helps B2B firms drive customer success by turning data into actionable insights. CDW faced the challenge of prioritizing prospects, personalizing outreach, and boosting response rates and order value to make sales and marketing more efficient.

By using Lattice’s data cloud and predictive analytics, CDW—led by Marina Schubow—built better models to identify customers with the highest likelihood to buy and tailor direct marketing and sales efforts. The result: a threefold increase in response rates and higher average order value, enabling more focused, revenue-driving campaigns.

CDW

Marina Schubow

Senior Manager, Business & Marketing Analytics