Case Study: Global Technology Company achieves a 360° customer view, improved identity resolution and $27M productivity savings with D&B Rev.Up ABX

A Data-Driven Transformation Brings This Tech Giant Closer to Its Customers

A global technology company and long-standing Dun & Bradstreet client was overwhelmed by massive, fragmented customer data from hundreds of legacy systems. Its challenge was to remove silos, create a single source of truth so data would be broadly available and discoverable, and establish a solid data foundation to enable AI, automation and enterprise-wide decision-making while driving cultural change.

Dun & Bradstreet helped build a centralized Customer Enterprise Data Platform (CEDP) that ingested data from 300+ systems, reconciled and enriched records using the D‑U‑N‑S Number and the D&B Data Cloud, and embedded governance and AI-driven standardization. In 18 months the company saw a 20% increase in high‑confidence matches, 81% of global customer records assigned a D‑U‑N‑S Number, estimated $27M in productivity savings and an 11‑point NPS lift, delivering near‑real‑time, 360° customer views and faster, more accurate decision-making.