Case Study: Mobile Advertising Company achieves scalable, crash-resistant ad-serving and detailed campaign analytics with DB Best Technologies

Upgrading and Modernizing a Mobile-targeted Digital Ad-serving Web Application

Mobile Advertising Company had built a single-server ad‑placement web app that could track campaign statistics but lacked scalability and fault tolerance as their business grew. DB Best Technologies was engaged to provide modernization services — leveraging AWS/EC2, EngineYard, Elastic Load Balancing, and MySQL sharding/replication — to re-architect the platform for higher availability and performance.

DB Best Technologies separated the app and database into dedicated main servers, added application and database slaves plus temporary collectors, and deployed load‑balancing to remove single points of failure. The result was a crash‑resistant marketing platform that can process thousands of requests per second, track billions of ad impressions per month, more than doubled technical features (with ~80% of the system updated), and produces detailed, exportable campaign reports for precise targeting and measurement.