Case Study: Adidas boosts Olympic track suit sales and campaign reach with Dazzle Ship

Adidas boosts Olympic tracksuit sales 44% with Dazzle Ship

The customer adidas faced the challenge of aligning London's vibrant underground music culture with the global sporting event of the 2012 Olympics. They enlisted the vendor Dazzle Ship to develop the strategy, branding, and art direction for this campaign.

Dazzle Ship created the "About to Blow" campaign, which successfully fused the music and sports worlds. The solution resulted in a 44% immediate increase in sales of the adidas Olympic tracksuit and achieved a campaign reach of over 5 million people. Furthermore, the music artists featured in the campaign all went on to sign recording deals with major labels.

Adidas