Case Study: Gentlewench boosts fashion eCommerce with Dazze Studio

Gentlewench boosts eCommerce performance with Dazze, reaching 0.8% conversion and £420 AOV

Gentlewench, an exuberant fashion boutique based in East London, needed a website that would serve as a true extension of its unique store. The challenge was to focus on user experience and conversion while creating a distinctive online presence. They partnered with vendor Dazze to handle this WooCommerce project.

Dazze implemented a comprehensive solution including brand identity, web design, and a custom WooCommerce development with API integrations. They created a unique product display for each item and built a custom Mailchimp newsletter system. The results were positive, with an average order value of £420 and a 0.8% conversion rate in 2020. The client praised Dazze for being a responsive, hands-on partner with extensive technical experience.

Gentlewench