Case Study: Christians for Social Action rebrands and redesigns its website with Dayspring Technologies

Christians for Social Action modernizes its brand and website with Dayspring for thousands of articles and hundreds of events

The customer, Christians for Social Action (formerly Evangelicals for Social Action), faced a significant challenge as its name had become a liability, associated with political conformity rather than its core mission of thoughtful scholar-activism. The organization needed a complete rebrand, including a new name and identity system, as well as a website redesign to better reflect its goals. They partnered with vendor Dayspring Technologies for brand design and web design services.

Dayspring Technologies developed a new brand identity system, landing on the name Christians for Social Action to conserve brand equity while shedding the politicized label. The logo design emphasized the interdependence of faith and action. For the website, Dayspring re-architected the vast content library into active "initiatives" to drive engagement rather than passive searching. The solution included a new WordPress site integrated with Salsa CRM. The executive director praised the work, calling the logo "worth a million bucks" and the initiatives concept "genius," resulting in a cohesive new brand and a highly functional online presence.

Christians for Social Action