Case Study: Black Mountain School of Theology & Community Builds a Bold New Brand Identity with Dayspring Technologies

Black Mountain School of Theology & Community launches a layered brand identity with Dayspring

The founders of Black Mountain School of Theology & Community, established academics and theologians, needed a brand identity to announce their new organization to the public and begin community dialogue. They partnered with Dayspring Technologies for a brand design service to tackle the challenge of balancing their connection to the legacy of Black Mountain College with the need to establish their own distinct, accessible identity.

Dayspring Technologies created a modern logo featuring a circle formed by converging lines. This design conveyed a sense of community coming together, impact radiating outward, and illumination, while varied line weights subtly gestured toward the Trinity. The resulting brand identity was simple and bold yet richly layered with meaning. The founders were highly pleased with the process and the final product delivered by Dayspring.

Black Mountain School of Theology & Community