Case Study: Any Lab Test Now achieves a 100% increase in bookings with DaySmart Appointments

Online Appointment Scheduling Increases Booking by 100% for Any Lab Test Now

Any Lab Test Now, a franchise with over 200 locations providing clinical, DNA, and toxicology testing, faced a fragmented scheduling system—paper calendars and manual forms caused illegible entries, double bookings, and inefficiencies as they prepared to roll out a centralized call center. To solve this, they selected DaySmart Appointments for a flexible, franchise-friendly online scheduling platform that needed to support real-time booking and share schedules across locations.

DaySmart Appointments implemented a customizable scheduling system with a robust API and integrations (including the Any Lab Test Now website and Textellent) that centralized bookings, enabled pre-arrival consent and payments, and added color-coding and appointment limits for better operational control. As a result, Any Lab Test Now doubled appointments (100% increase), saw bookings distributed throughout the day, increased online self-service that freed staff for higher-value work, and reduced waste and scheduling errors thanks to the DaySmart Appointments features.

Any Lab Test Now

Clarissa Bradstock

Chief Executive Officer