Case Study: UNICEF Kid Power boosts kids’ activity and global impact with Daylight’s UX and Product Design

UNICEF Kid Power boosts movement by 59% with Daylight

The customer, UNICEF Kid Power, partnered with the vendor Daylight to tackle the challenge of motivating children in the United States to increase their physical activity while simultaneously teaching them about global citizenship. The U.S. Fund for UNICEF engaged Daylight for UX and product design to create an engaging experience for kids.

Daylight designed a digital experience and app that leveraged children's inherent desire to help others. The solution centered on a rewards program where kids' physical activity earned points that unlocked therapeutic food packets for malnourished children worldwide. This approach yielded significant results: the UNICEF Kid Power Band spurred a 59% increase in user movement and generated enough food donations to save over 100,000 children.

UNICEF Kid Power