Case Study: San Francisco Health Network unifies citywide care branding with Daylight UX and product design

San Francisco Health Network unifies care across 30+ sites with Daylight

The San Francisco Health Network, a public health system, faced a challenge as it functioned as a loose confederation of clinics with varied identities, creating a confusing experience for patients and making it difficult for staff to describe the network. The vendor Daylight was engaged to conduct a rebranding and design project to address this.

Daylight conducted deep community research across neighborhoods and languages, which informed the development of a new unified brand strategy, story, and visual identity. The solution included a new logo and the mission statement "Health care is here." The new brand was successfully launched across more than 30 care sites in San Francisco, creating a unifying identity that resonated with both patients and staff.

San Francisco Health Network