Daylight
40 Case Studies
A Daylight Case Study
Paywatch, a company providing financial services to gig workers in Asia, faced a challenge with low uptake of its initial pilot app during a pivot to a new credit-based financial model. They engaged the vendor Daylight for UX design and product design services to create a more user-friendly application and help navigate this internal transition.
Daylight implemented a comprehensive solution that included a full UX overhaul and the development of a new brand language. This involved simplifying complex financial workflows and designing a mobile interface that balanced legal requirements with ease of use. The new app saw improved uptake and user retention, with testimonials confirming it was simple to understand and easy to use. Daylight also assisted Paywatch in hiring a full-time team to carry the design vision forward.