Case Study: MangoPlate becomes South Korea’s #1 restaurant review app with Daylight UX and Product Design

MangoPlate boosts downloads 5X with Daylight

MangoPlate, an early-stage food startup and South Korean restaurant review app, faced a significant challenge in converting app downloads into registered users. The company engaged the design firm Daylight to conduct a UX audit and acquisition funnel analysis to identify key pain points in their user experience.

Daylight implemented a series of focused design sprints to overhaul the product's UX and create a new brand identity. This solution led to a dramatic increase in performance: mobile app downloads grew by 5X, average app usage time increased by 30%, and monthly page views surged by 1200%. Following this success and a successful Series A funding round, MangoPlate became the most popular restaurant app in South Korea and was subsequently acquired.

MangoPlate